Preliminary Program
Day 1 June 9
6 :30-10 :00 : Enjoy breakfast at your hotel
13 :00-18 :00 : Registration at your hotel
9 :00-16 :00 : The Saguenay Experience - Discovery Excursion A
13 :00-16 :00 : The Saguenay Experience - Discovery Excursion B
17 :00-18 :00 : Themed Transportation to La Pulperie de Chicoutimi
18 :00-22 :00 : Enjoy an evening at La Pulperie de Chicoutimi
- First Horizon - Opening Cocktail
- The Grand Fjord Table - Opening Dinner
- Currents After Dark - After party & Entertainement
21 :00-23 :00 : Themed Transportation back to your hotel
Day 2-June 10
6 :30-10 :00 : Enjoy breakfast at your hotel
07 :00-8 :30 : Registration at your hotel
07 :30-14 :30: Continuous shuttles to / from Saguenay Cruise Terminal
8 :30-9 :00 : Welcome & Opening remarks; State of our Region
Regional overview and CCNE outlook, with Our co-chairs, and special guest.
09:00-10 :00 : Shared Horizons : CCNE Destination Marketing Strategy
Sharing our coordinated marketing strategy for the CCNE destination – the approach, the partnerships behind it, and why the timing matters now. We’ll look at how stronger alignment across the region can improve how we position and sell the destination — and why that matters as we work to build demand and support cruise deployment. We’ll also touch on what’s been done so far and offer a first look at early results.
10 :00-10 :15 : Pause & Connect - Continuous Barista Coffee Break
10 :15-11 :15 : Shared Horizons : Community Engagement & Innovation
Tapping into what’s new – A presentation of innovative projects implemented across the Saint-Lawrence destination, both for visitors and host communities. How can artificial intelligence help us better plan and guide our actions? As expectations evolve, we’ll look at how these insights are helping us respond to community concerns while continuing to grow in a way that works for both residents and visitors.
11:15-12 :00 : Shared Horizons : Mastering the Experience – Attracting, Inspiring, and Creating the Desire to Travel
Imagery triggers emotion. It’s how we start to see the trip, choose where to go, and decide if we’re booking. But across the full journey — cruise line, travel advisor, onboard — are we using the right visuals at each step? And are they really helping us build demand and convert? This is a key piece of our overall marketing strategy.
12 :00-13 :30 : Fire & Fjord - Lunch on the Pier
13:30-14 :30 : Shared Horizons : A Vision for the Future
This session is really about taking a step back and asking ourselves a simple question: where could the Canada–New England cruise industry be by 2045? We’ll keep it open and honest—what’s working, what’s not, and what actually needs to change if we want to move forward. The goal isn’t to overcomplicate things, but simply to walk away with a few clear ideas and a shared sense of where we’re headed.
14 :30-15 :00 : Themed Transportation back to your hotel
16 : 00-17 :00 : Themed Transportation to Val-Jalbert
18 :00-21 :00 : Connections Offshore - Networking Cocktail
18 :00-21 :00 : Enjoy an evening at the Historical Village of Val-Jalbert
- Connections Offshore -Networking Cocktail
- Final Anchorage - Closing Dinner
- Closing dinner featuring Budd Darr, who will share a global perspective on the strategic role of the cruise industry—both within our region and around the world. The evening will bring the event to a close with key messaging from CLIA, highlighting the opportunities and challenges shaping the future of the sector.
- After the falls Val-Jalbert After Party
21 :00-23 :30 : Themed Transportation to your hotel
Day 3-June 11
06:30-08:15 : Enjoy breakfast at your hotel
07:00-09:00 : Themed Transportation to OTL Gouverneurs
08:00-12:00 : The Saguenay Experience –Discovery Excursion C
09:30-10:30 : Business at the Port-Marketplace
10:30-10:45 : CCNE Networking Break
10:45-11:45 : Business at the Port-Marketplace
13:00-17:00 : The Saguenay Experience –Discovery Excursion D